Signals track what's happening at a target account — leadership changes, hiring trends, new technology, strategic announcements — so your team always has a reason to reach out.
Two types of Signals
AI-generated Signals — AccountOS creates these automatically when you turn on Deep Intelligence. They monitor the account for you and update on AI-managed schedules.
User-created Signals — You set these up yourself. Write a plain-language prompt (e.g. "Monitor when this company hires VP-level roles in Sales") and pick how often it refreshes: every 1, 7, 14, or 30 days. These work even without Deep Intelligence.
Signal lifecycle
Every Signal goes through three stages:
Pending — being set up and validated
Tracking — active and running
Deactivated — switched off (by you, or automatically for AI Signals)
What you see on a Signal card
What the Signal is monitoring
Whether the sentiment is positive, negative, or neutral
Source links to the underlying evidence
Which Whitespaces this Signal is connected to
History from previous refresh cycles
How to create a Signal
Click Create Signal from the Accounts page or inside the Signals tab
Write a plain-language title and monitoring prompt
Pick a refresh frequency
Hit Add Signal
Tip: You can create Signals for all accounts in a Segment at once — great for running topic monitoring across a whole campaign or territory.
Still have questions? Reach out at [email protected]