Whitespaces are AI-identified sales opportunities inside a target account — places where your product could be a fit, surfaced automatically by AccountOS.
You need Deep Intelligence turned on to see them.
What is a Whitespace?
A Whitespace represents a potential sale at a specific account. AccountOS scans the account — its hiring activity, technology stack, strategic direction, news, and signals — and identifies areas where your product is relevant.
Each Whitespace is tied to a specific product in your catalogue and given a priority score:
Act Now — take action, this is a strong, timely signal
Investigate — worth exploring further
Monitor — early sign, revisit later
You can filter Whitespaces by product and geography.
Opening a Whitespace
Click any Whitespace card to see three tabs:
Rationale — why AccountOS identified this opportunity, with linked sources and initiatives
Signals — the specific signals that contributed to this finding
Buyer Committee — the recommended contacts to engage for this Whitespace
What is the Buyer Committee?
For each Whitespace, AccountOS recommends a set of contacts — your Buyer Committee. Each contact gets:
A Decision Score showing their priority for this opportunity
A role (e.g. Decision Maker, Economic Buyer, Technical Buyer, Coach)
Warm Intro Paths to help you get a warmer introduction
You can add contacts to the Buyer Committee manually by searching by name, job title, LinkedIn, or email. A version history of changes is kept so you can restore to a previous state if needed.
Are Whitespaces the same as CRM Opportunities?
No. Whitespaces are AI-generated potential opportunities. Opportunities are real deals from your CRM. They don't currently link to each other — that's coming in a future release.
Still have questions? Reach out at [email protected]