You can now include Custom Fields directly in your Custom ICP. These fields (text, boolean, long text, number, date, amount, single select, multi-select) let you incorporate business-specific data into ICP scoring. Each field can be weighted as High, Medium, or Low to reflect its importance in your targeting logic.
What it does
Ability to select Custom Fields (created on the TAL page) during Custom ICP setup.
Supported field types: text, boolean, long text, number, date, amount, single select, multi-select.
Weight assignment: High, Medium, Low (no neutral state).
Scoring integration: Custom Field weights now influence overall ICP fitment scores.
Visibility: Scores with Custom Field impact are shown in both Setup ICP and TAL pages.
Why It Matters (Business Impact)
Tailored scoring: Reps can align ICP scoring with their unique business logic.
Flexibility: Any signal that matters to your sales motion (tags, segments, extra account data) can now be factored in.
Sharper targeting: Helps sales prioritize accounts that best match your custom success criteria.
Transparency: Weightings are clearly visible, building trust in how fitment scores are calculated.
How Does It Work?
Create new Custom Fields on the TAL page using the Custom Column feature.
Navigate to Settings → Custom ICP.
On the Custom ICP setup page, view all Custom Fields created on TAL.
Select the fields you want and assign weights (High/Medium/Low).
Save your ICP – these fields are now factored into ICP scoring and reflected on the TAL fitment scores.