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Trending State in AI ICP

Updated this week

Introducing a major enhancement to the ICP Fitment experience — the new Trending State.

This update helps users instantly identify accounts that have shown recent, meaningful activity based on AI Signals.

This means SDRs can focus on accounts that are not just a good fit, but also actively showing signs of interest or movement right now.


What’s New

1. Trending State Added to ICP Fitment

The ICP Fitment now highlights accounts that are actively trending.

An account enters the Trending State when:

  • An AI Signal is triggered showing any activity, and

  • The account has a Medium or High ICP Fitment

Low-fit accounts must first qualify into Medium before they can trend.

This ensures that Trending always represents high-value activity with the right fit.


2. Trending Chips in Hover View

When an account is trending:

  • The hover view now displays AI Signal–based chips

    (e.g., “Hiring growth +22%”, “Major M&A has happened”)

  • These chips clearly show why the account is trending

  • The LLM summary also includes a note explaining the trend

This provides instant context without needing to open the detailed view.


3. Trending Breakdown in the Detailed View

Inside the Detailed View:

  • A dedicated section highlights the signals that caused the trend

  • These appear alongside the existing top contributors

  • The ICP Summary also includes a short explanation of the recent trend

Users get a clear understanding of what changed and why it matters.


4. Trending Filter in AI ICP

To make it easy to focus only on hot, actively trending accounts, we’ve added a new Trending Filter in the AI ICP Fitment view.

Users can now:

  • Apply the Trending (🔥) filter from the filter panel

  • Instantly view only those accounts that are currently trending

This helps Users to quickly shortlist accounts where fit + engagement are both strong.

5. Enhanced Score Change Visibility

We have added greater transparency to how recent activity affects an account's fitment score.

  • The user interface now shows a dedicated metric indicating the net score change due to recent data updates.

  • This provides users with direct visibility into the exact impact of the latest AI Signals on the account's overall ICP Fitment score.

Why It Matters

  • Helps SDRs prioritize active accounts

  • Gives real-time context behind score movement

  • Turns recent account activity into actionable insights


How It Works

  1. Go to the TAL Page

  1. Look for accounts with the 🔥 Trending icon OR apply filter

  1. Hover over the ICP Fitment score to see what triggered the trend Summary + chips.



  2. Click View Details for a full breakdown of the trend drivers

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