You can now include Intent Topics directly in your Custom ICP. Intent Topics reflect behavioral signals that accounts are actively showing. These topics are auto-weighted as High and applied during ICP scoring.
What’s New
Select Intent Topics during Custom ICP setup.
Automatic weighting: all selected topics are set to High by default.
Accounts without matching topics remain unaffected by scoring.
Why It Matters (Business Impact)
Sharper prioritization: sales reps focus on accounts showing active buying intent.
Efficient scoring: no need to assign high weight manually; the system handles it.
Trust and clarity: accounts influenced by intent signals are clearly visible in scoring breakdowns.
How Does It Work?
Go to Custom ICP setup and view available Intent Topics.
Select the topics relevant to your ICP (e.g., ABSD, Android API).
The system automatically assigns High weight to all chosen topics.
Accounts matching these topics receive a scoring boost; accounts without matches remain neutral.