Applying filters on the Accounts tab in the Database Search, allows you to narrow down your search to the organizations truly worth your attention. Here, filters act as your strategic compass—they’re powerful tools for zeroing in on companies that best match your ideal customer profile. Whether you need to target specific industries, regions, or company sizes, filters transform a mass of possibilities into a shortlist with real potential.
Selecting your accounts is all about prioritization. By handpicking which accounts you’ll target, you’re putting focus where it matters most. Every selected account is a direct opportunity, letting you allocate time and outreach resources to the organizations most likely to convert or engage in meaningful conversations.
Deciding between adding accounts to a list or marking them as qualified impacts your workflow downstream.
Lists are powerful for organizing outreach—grouping prospects for campaigns, monitoring progress, or sharing with teammates.
Qualifying an account on the other end, signals readiness for the next stage, even if follow-up isn’t immediate. Both actions move the needle; they enable targeted engagement, and move your desired ICP- fit Accounts or Contacts to your Target Profiles page.
Adding accounts to a list is about more than convenience—it’s about making sure the right prospects are always within reach and never lost in the shuffle. It makes tracking them easier.
Always Name your list in relevance to your Cohort or Outreach thought to be more precise and contextual.
Confirmation notifications keep your workflow humming. You know instantly that accounts have been organized and moved to you Target Profiles page, you’re ready for the next phase.
When you choose to qualify accounts, you’re fast-tracking high-opportunity organizations straight to your target profiles without adding them into a list, creating a slight friction, when trying to locate them amongst your entire TAL in a later haul if required.
A better approach is to add your accounts or contacts to a dedicated list. This makes it easier to track and revisit them later, ensuring you don’t lose track or get confused when managing a large Total Addressable List (TAL).
Qualifying also unlocks contact enrichment options. By adding relevant contacts and decision-makers, you strengthen your ability to connect with the right people, not just the right companies. Selecting an ICP and specifying contact depth sharpens your target lists, ensuring each account is paired with the right individual contacts for precise communications.
Qualifying an account also unlocks contact enrichment options. By adding relevant decision-makers, you improve your chances of reaching the right people—not just the right companies. However, qualifying moves contacts directly to the Target Profiles page without the clear segmentation that lists provide.
This step is best used when you’re not doing immediate outreach, because if you qualify and enrich a dataset but only run outreach days later, it becomes difficult to locate those specific accounts or contacts within a large pool. Creating lists solves this issue by keeping your datasets organized and easy to track.
Additionally, selecting an ICP helps you avoid repeatedly applying the same filters. It saves time by letting you templatize your most-used filters, so you can quickly enrich accounts or contacts in one go.
Furthermore, Sprouts allows you to enrich your accounts with relevant contacts and their information after qualifying them. For contacts, it offers the flexibility to enrich their details—such as email and phone number along with the qualification.
If you prefer to first review the fitment scores of your accounts and contacts, gather deeper insights, and then carefully handpick the most relevant prospects for precision targeting, you can use the “Skip and Qualify” option. This moves the accounts or contacts to your Target Profiles while allowing you to enrich their contact information later, once you’re ready to proceed.
Proceeding after selection keeps your campaign pipeline moving, while options like “Skip and Qualify” let you streamline for speed when additional enrichment isn’t needed.
If you’re focusing on contacts at the individual level, targeted filtering unearths the people in organizations who shape decisions. Precision here means better personalization and relevance in every interaction.
Building lists of contacts readies you for segmented, role-specific communication. No more scattered outreach—your follow-ups become focused, trackable, and much more likely to land.
With your enriched, segmented lists, all your target profiles are organized for focused execution, supporting everything from outbound calling to tailored email sequences.
Every action in this workflow is designed to help you move from information overload to strategic, outcome-driven prospect management. Thoughtful filtering, targeted account/contact selection, and enrichment ensure every engagement is timely, relevant, and primed for success.