What’s new
Users can now see website visitor activity directly within the ICP Score on the Target Account List (TAL).
What users will see
Account Name, ICP Score & ICP Fitment on the TAL
Website visitor signals reflected within the ICP Score
Ability to open the detailed breakdown from the ICP Score to understand contributing factors
Why this matters
Brings intent (website visits) closer to the ICP Score, not hidden behind deep views
Helps Sales and Marketing teams quickly identify high-fit, high-intent accounts from the TAL itself
Reduces friction by enabling faster prioritization without extra clicks
New: Website Visitor Activity Integrated into ICP Insights
What’s new
Website engagement data is now visualized inside the ICP detailed view, giving teams a clearer signal of real buyer intent.
Key capabilities
A dynamic Website Visitor Graph displayed below the AI summary
A clear trend summary (e.g., “Website activity increased by X% over the last X days”)
Total visits shown for the selected timeframe
Flexible time filters:
Last 7 Days
Last 15 Days
1 Month
3 Months
6 Months
Why this matters
Adds behavioral intent signals to ICP evaluation
Helps prioritize accounts showing recent buying interest
Bridges the gap between fit (ICP) and intent (engagement)
Smarter, Dynamic Data Visualization for Better Insights
What’s improved
Graphs automatically adapt based on selected timeframes
Clear visibility into trends across days, weeks, or months
Accurate representation of visit spikes and drops over time
Why this matters
Makes it easier for GTM teams to spot momentum
Supports better account prioritization and outreach timing
Reduces reliance on external analytics tools
Guided Setup: Website Visitor Tracking Nudge
What’s new
If website visitor tracking is not configured, users are proactively guided to enable it.
How it works
Graph appears muted/disabled when data isn’t available
Clear call-to-action nudging users to configure tracking
Why this matters
Drives feature adoption without blocking user flow
Educates users on why website activity strengthens ICP accuracy
Ensures teams unlock the full value of AI ICP v5
Impact for GTM Teams
Stronger ICP confidence through explainable AI
Better account prioritization using real engagement data
Higher trust, adoption, and usage of AI-driven ICPs
Clear differentiation between high-fit vs high-intent accounts