Introduction — what are Intent Topics?
Intent Topics are curated themes that represent the specific subjects, problems, or solutions your target accounts are actively researching online. Selecting Intent Topics focuses the platform’s signal processing on the topics most relevant to your go‑to‑market motion. You can choose up to 25 topics drawn from a broad category library. Those selections continuously power an Intent Score for every account in TAL and enable precise filtering by topic or intent score.
Intent Topics translate noisy web behavior into actionable GTM signals — enabling SDRs, CSMs, and revenue teams to prioritize outreach to accounts showing genuine topical interest.
🛠️ Step-by-Step Instructions for Source contacts on TAL
🔐 Step 1: Log in to your Sprouts account
The user enters their credentials and logs into the platform. After a successful authentication, the user is directed to the main dashboard.
From this point onward, the user has access to all modules and navigation items that are enabled for their role.
Action | Description |
Log in | Use your Sprouts account credentials. |
⚙️Step 2: Navigate to Settings
In the main navigation bar (typically located on the left side), the user clicks on Settings.
This opens the configuration area where platform-level preferences and reusable assets (such as user roles, configurations and integrations) can be managed.The Settings page displays a left-hand menu with a list of configuration categories.
This section walks you through every action you’ll take — from opening the configuration screen to filtering accounts in TAL.
Step 3 : Open the Intent Topics configuration
Sign in to the platform.
Go to Settings → Configurations → Intent Topics.
The Intent Topics landing screen loads and shows:
How many topics are currently selected (e.g., 12 / 25).
A category‑wise view of the topics you’ve selected (category heading → topic list).
What to expect: This screen is both informative (shows current selection) and actionable (lets you reconfigure topics).
Step 4 : Inspect current selections and usage counter
At the top of the screen locate the Usage Counter (shows X / 25 selected).
Review the Chosen Topics List. Items are presented grouped by category (Category name → Topic names).
If the count is near 25, prepare to remove lower-value topics before adding new ones.
Why: The counter prevents accidental over‑selection and forces prioritization of highest-value themes.
Step 5 : Enter the Configure modal (detailed)
Click the Configure button (top right).
A modal opens listing Categories. Each category is expandable to reveal its topics.
Example categories included in the library (partial list):
APIs & Services
Accounting
Ad Tech
Administration
Aerospace
Agencies / Agency Dept
Analytics & Reporting
Branding
Budgeting, Planning & Strategy
Business Finance / Business Services
CRM
Campaigns
Certifications
...and many more
UI affordances to note:
Categories show the number of topics within them.
Topics have checkboxes.
There is a live count in the modal indicating how many selections you’ve made in this session and the remaining available slots.
There is a global search inside the modal (search by topic name or keyword) to quickly find relevant topics.
Step 6 : Select topics
Expand a category by clicking its name.
Read topic names
Select a topic by checking its checkbox.
Continue selecting across categories until you have up to 25 topics selected.
Selection heuristics (how to choose):
Prioritize topics that match your ICP and core product differentiators.
Favor topics that indicate purchase intent or solution-aware research (e.g., "pricing", "enterprise SLAs", "API integration") if the goal is pipeline acceleration.
Include 2–4 TOFU topics for awareness capture, 6–10 MOFU topics for consideration signals, and 6–10 BOFU topics for high-intent signals depending on your funnel mix.
Avoid overly generic topics (e.g., "software") that dilute signal quality.
Example selection: If you sell a B2B analytics product, pick topics like: Analytics & Reporting → "BI Tools", APIs & Services → "Data Connectors", CRM → "CRM Integration", Campaigns → "Marketing Attribution", and BOFU topics like "Pricing" and "Free Trial".
Step 5 — Save and confirm
After choosing topics, click Save in the modal.
The modal closes and you return to the primary Intent Topics screen.
Confirm the usage counter updates (e.g., 13 / 25).
Confirm the category‑wise list shows the newly selected topics.
The system starts recalculating Intent Scores for accounts across TAL.
Confirmation: You should receive a toast or success notification.
How the Intent Score is computed — explained stepwise
The Intent Score is designed to quantify topical interest relative to the selected intent topics. Below is a clear, implementation‑agnostic explanation; if your product implements weighting, consult your analytics docs for weight parameters.
Basic definition (default implementation)
Intent Score = number of selected topics matched by the account.
Range: 0 to 25, (maximum 25).
For a 25-topic configuration, an account that has signals for 10 of those topics has an Intent Score of 10.
What constitutes a “match” (signals considered)
Typical signals used to associate an account with a topic:
Page visits: visits to pages mapped to a topic (e.g., product pages, blog posts, docs).
Search / Query keywords: inbound search terms or on-site search revealing topical interest.
Engagement depth: time on page, scroll depth, or multiple visits to topic-related pages.
Frequency & recency: repeated visits across days/weeks increase confidence.
Document downloads / CTA clicks: actions like downloading whitepapers or viewing pricing.
The product maps pages and keywords to topics via its taxonomy. Each time a signal for a topic is detected for a resolved account, that topic is considered matched.
Using Intent Topics & Scores inside TAL — stepwise
After configuring intent topics, use these steps to find, filter, and act on accounts.
Step A — Open TAL and apply Buying Intent filters
Navigate to TAL.
Locate the Buying Intent filter group (usually in the filter panel).
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Step B — Use the Intent Score slider
Click Intent Score. A range slider from 0 to 25 appears.
Drag the left handle to set the minimum score and the right handle to set the maximum.
Example: Set 10 → 25 to show accounts with intent across at least 10 topics.
Apply the filter to refresh the account list.
Step C — Use the Intent Topics dropdown filter
Open Intent Topics filter (dropdown listing all selected topics).
Check one or multiple topics to filter accounts that have a match for at least the selected topics.
Behavior: selecting 1 topic returns accounts matched to that topic; selecting multiple topics returns accounts matched to any of the selected topics (OR behavior) — verify UI behavior in your instance.
Combine the Topic dropdown with the Intent Score slider for precision (e.g., score 3–25 and topic = "API Integration").
Step D — Combine with other filters
Combine Buying Intent filters with firmographic filters (industry, revenue), technographic signals, or activity recency to create high‑confidence lists.
Save filtered views as named segments (e.g., "High Intent — API Integration — Last 30 days").