These integrations enhance communication intelligence, product analytics, marketing performance visibility, and outbound engagement—while maintaining high standards for security, scalability, and data reliability.
Together, these updates further strengthen Sprouts’ GTM execution and intelligence layer by unifying first-party engagement signals, product usage data, and marketing performance metrics into a single, scalable foundation ready for advanced analytics and AI-driven insights.
What’s New
Microsoft Teams Integration — New Framework
Sprouts now supports Microsoft Teams integration on the new framework, enabling secure authentication and ingestion of collaboration signals.
Inbound Capabilities (Microsoft Teams → Sprouts)
Sprouts ingests collaboration metadata to enrich account and engagement context.
Inbound Data Includes
Get all Users
Message metadata (timestamps, participants, channel context)
Business Impact
Improved Account Context: Understand internal collaboration around customers and deals
Stronger Engagement Signals: Surface conversation activity tied to GTM execution
Secure & Scalable: Built with standardized auth and rate-limit handling
Highlights
Secure Microsoft OAuth–based authentication
Incremental and paginated ingestion
Consistent error handling and observability
Outlook Integration — New Framework
Sprouts now integrates with Microsoft Outlook, enabling ingestion of email engagement metadata through the standardized framework.
Inbound Capabilities (Outlook → Sprouts)
List All Active Mailboxes
Business Impact
Deeper Communication Visibility: Capture email engagement alongside CRM and activity data
Improved Signal Accuracy: Strengthens downstream analytics and AI-driven insights
Unified GTM View: Email activity aligns with deals, accounts, and contacts
Highlights
Secure Microsoft authentication
Reliable incremental sync
Improved mapping to GTM entities
Pendo Integration — Product Analytics Inbound
Sprouts now supports Pendo integration on the new framework to ingest product usage and adoption data.
Inbound Capabilities (Pendo → Sprouts)
Inbound Data Includes
Visitor History (Time-Based Extraction)
Visitor by ID
Business Impact
Product-Led GTM Insights: Understand how customers and prospects use your product
Stronger Account Health Signals: Tie feature adoption to retention and expansion opportunities
Improved Segmentation: Enable behavior-based targeting and analysis
Highlights
API key–based authentication
Scalable event ingestion
Incremental sync for high-volume usage data
Amplitude Integration — Behavioral Analytics Inbound
Sprouts now integrates with Amplitude, enabling ingestion of rich behavioral and event-level analytics.
Inbound Capabilities (Amplitude → Sprouts)
Inbound Data Includes
User and account identifiers
Event-level activity data
Business Impact
Deeper Behavioral Intelligence: Capture how users engage across the product lifecycle
Enhanced AI Signals: Behavioral data strengthens predictive and insight models
Unified Analytics: Connect product behavior with GTM execution
Highlights
Secure API key–based access
Support for large-scale event ingestion
Reliable pagination and rate-limit handling
SendGrid Integration — Email Engagement Signals
Sprouts now supports SendGrid integration for ingesting outbound email delivery and engagement data.
Authentication & Admin Capabilities
API Key–based Authentication
Secure access using SendGrid API keys
Validation of credentials during integration setup
Standardized auth handling aligned with Sprouts’ integration framework
Business Impact
Secure Foundation: Establishes trusted, compliant access to SendGrid APIs
Future-Ready: Prepares Sprouts for scalable SendGrid data ingestion and activation
Operational Readiness: Simplifies future rollout by validating auth and configuration upfront
Highlights
Secure API key–based authentication
Admin-level setup and validation
Standardized integration framework
Ready for future SendGrid inbound and outbound enhancements
Google Analytics Integration — Web & Traffic Intelligence
Sprouts now supports Google Analytics (GA4) integration using the new framework to ingest web engagement and traffic insights.
Inbound Capabilities (Google Analytics → Sprouts)
Sprouts uses the Google Analytics Data API to extract analytics metrics and dimensions.
Run Report — Sessions by Date
Sprouts supports running GA reports to retrieve session data aggregated by date over a defined time range.
Supported Capabilities
Run reports using GA4 runReport endpoint
Fetch sessions over a configurable time period (e.g., last 7 days)
Date-based aggregation for trend and time-series analysis
Property-level data extraction using GA Property ID
Example Use Case
Daily session trends for web traffic monitoring
Feeding session data into GTM analytics and attribution models
Supporting incremental and scheduled data syncs
Business Impact
Web Engagement Visibility: Understand traffic trends directly inside Sprouts
Reliable Time-Series Data: Date-based session reporting supports analytics and forecasting
Future-Ready Foundation: Establishes the base for expanded GA metrics, dimensions, and conversion insights
Highlights
OAuth2 Service Account authentication
Google Analytics Data API (GA4) support
Run Report capability with time-range filters
Scalable, secure, and standardized integration framework
Summary
This release significantly expands Sprouts’ integration ecosystem by:
Adding Microsoft Teams, Outlook, Pendo, Amplitude, SendGrid, and Google Analytics
Leveraging a standardized, scalable integration framework
Improving data reliability, security, and observability
Enriching GTM intelligence with collaboration, product usage, marketing, and web signals
Together, these integrations further position Sprouts as a central GTM execution and intelligence platform, ready to power deeper insights and next-generation AI capabilities.