These enhancements improve reliability, scalability, and consistency across inbound data ingestion and authentication workflows.
Together, these updates strengthen Sprouts’ GTM execution and intelligence layer by standardizing integration frameworks, improving data quality, and establishing secure, scalable foundations for future insights and AI-driven capabilities.
🚀 What’s New
Salesforce — New Architecture Migration (Inbound)
Sprouts has fully migrated Salesforce Inbound (data ingestion) from the old integration architecture to a new, standardized framework.
💡 Business Impact
Improved Reliability: More stable and predictable data sync from Salesforce to Sprouts.
Scalability for Growth: New architecture supports higher data volumes and future enhancements without rework.
Faster Enhancements: A unified framework enables quicker rollout of new Salesforce features.
Reduced Maintenance Overhead: Standardized integration logic simplifies monitoring and troubleshooting.
Highlights
Complete migration of Salesforce inbound workflows to the new architecture
Unified authentication, sync logic, and error handling
Improved observability and system stability
Salesforce — Activity Inbound Enhancements
Sprouts now includes enhanced Activity Inbound ingestion, enabling richer synchronization of Salesforce activity data (such as tasks, events, and related interactions) into Sprouts.
💡 Business Impact
Deeper Engagement Visibility: Sales and GTM teams gain better insight into customer and prospect interactions.
Improved Signal Accuracy: More complete activity data powers downstream analytics, AI signals, and engagement insights.
Stronger Account Context: Activities now appear more reliably alongside accounts, contacts, and leads.
Highlights
Enhanced ingestion of Salesforce activity data into Sprouts
Improved data completeness and consistency
Activities are now more reliably mapped to relevant entities
Salesforce — Opportunity / Deal Inbound Enhancements
Opportunity (Deal) inbound ingestion has been enhanced to ensure accurate and timely flow of Salesforce opportunity data into Sprouts.
💡 Business Impact
Better Pipeline Visibility: Teams get a clearer and more reliable view of deal progression inside Sprouts.
Stronger GTM Insights: Opportunity data can now be correlated more effectively with activities and engagement signals.
Improved Forecasting Readiness: Clean and consistent deal data enables future pipeline analytics and AI-driven insights.
Highlights
Enhanced opportunity/deal data ingestion from Salesforce to Sprouts
Improved mapping and sync reliability
Stronger alignment between Salesforce pipeline data and Sprouts insights
🔧 Summary
This Salesforce release modernizes the integration by:
Migrating inbound workflows to a new architecture
Enhancing activity and opportunity data ingestion
Improving reliability, scalability, and future readiness
Together, these upgrades strengthen Sprouts’ Salesforce integration as a core pillar of the GTM execution and intelligence layer.
Salesforce Pardot — New Framework Integration
Sprouts now supports Salesforce Pardot (Marketing Cloud Account Engagement) on the new integration framework, enabling bi-directional data flow between Sprouts and Pardot with standardized authentication, scalable ingestion, and reliable outbound activation.
📥 Inbound Capabilities (Pardot → Sprouts)
Sprouts ingests marketing data from Pardot to enrich GTM intelligence and downstream analytics.
Inbound Data Includes
Prospects
Standard and custom prospect fields
Support for field-level selection
Campaigns
Sync Pardot campaigns linked to Salesforce CRM campaigns
Users
Fetch Pardot users for ownership and configuration mapping
Custom Fields
Dynamic discovery of custom fields
Support for multiple field types (text, dropdown, multi-select, date, number, CRM user, etc.)
💡 Business Impact
Provides a complete and accurate view of marketing prospects and campaigns
Enables clean, incremental ingestion for large datasets
Improves data freshness and reliability for analytics and AI signal
📤 Outbound Capabilities (Sprouts → Pardot)
Sprouts supports outbound activation workflows to keep Pardot prospect data up to date.
Outbound Actions
Create Prospect
Create new prospects using email as the required identifier
Populate standard and custom fields
Automatically assigns prospects to a campaign if none is provided
Upsert Prospect by Email
Create or update the latest prospect using email as the match key
Prevents duplicate records
Supports updates to previously deleted records
💡 Business Impact
Ensures Pardot remains synchronized with Sprouts activation workflows
Maintains clean and deduplicated prospect data
Enables real-time marketing actions driven by Sprouts insights
G2 Integration
Sprouts now supports a G2 integration using the G2 Data API, enabling secure API Key–based authentication and inbound data ingestion.
🚀 What’s New
Secure Authentication: API Key–based access to G2 Data API
Product Data Ingestion: Fetch G2 products and detailed product information
Review Ingestion: Ingest product reviews with pagination and time-based filters
Reliable Sync: Validated endpoints with consistent error handling
💡 Business Impact
Enables access to trusted G2 product and review data inside Sprouts
Supports incremental sync for efficient data ingestion
Establishes a foundation for future G2-powered insights and intelligence
TrustRadius Integration
Sprouts now supports a TrustRadius integration built on the new integration framework, enabling secure API key–based authentication and reliable ingestion of buyer intent and review insights.
🚀 What’s New
API Key Authentication: Secure access using the x-api-key header
Intent Data Ingestion: Capture account-level intent signals, including product views, comparisons, and activity timelines
TrustQuotes Ingestion: Ingest curated review quotes with flexible filters such as date range, rating, products, and vendors
Scalable Framework: Standardized extraction and configuration for future enhancements
💡 Business Impact
Identifies in-market accounts actively researching products and competitors
Surfaces trusted customer voice through review quotes
Strengthens GTM intelligence with third-party buyer intent data
Swarm Integration — Authentication Enabled
Sprouts now supports Swarm authentication using the new integration framework, enabling secure API key–based access to Swarm data.
🚀 What’s New
API Key Authentication: Secure access using the x-api-key request header
Team-Level Access: Authenticates requests against team-specific data such as profiles, lists, and tags
Rate Limiting Support: Handles Swarm’s default limit of 60 requests per minute
Pagination Ready: Supports Swarm pagination standards for scalable data retrieval
💡 Business Impact
Establishes a secure foundation for future Swarm data ingestion
Ensures reliable and compliant access to Swarm APIs
Prepares Sprouts for scalable expansion of Swarm-based capabilities