Subject line
The subject line is the first thing people see in their inbox. To ensure your emails are opened, follow these guidelines:
Brainstorm Multiple Options: Create a list of 15-20 potential subject lines before selecting the best one. Choose the most appealing and motivating option.
Create Urgency: Use urgency to encourage contacts to reply to your offer.
Inject Humor: Add humor to your subject line, anything from a subtle chuckle to a bold laugh, make it stand out.
Signature
A well-crafted email signature adds trust and credibility to your emails, enhancing overall click rates. You can use our Signature Generator to keep your signature simple but professional.
A clearly stated goal
Every email should have a clear purpose. Make the goal visible and understandable from your content. Use bold graphics and calls-to-action (CTAs) as they are 28% more effective than text links in boosting engagement.
Check the performance
Tracking data is essential for improving performance. Use tools like Sprouts.ai to monitor open, click-through, and response rates. Attach UTM tags to all embedded links, and use a website activity tracker to measure engagement apart from the emails. The more data you gather, the better your decisions will be.
Consistent and easy-to-read format
Your content should be original, engaging, and easy to read. Follow these tips to create effective content:
Space Out Text: Limit paragraphs to 3-4 sentences to make your information easy to skim and digest.
Use Images Wisely: Images can break up text effectively, but keep in mind that images can be blocked by email providers by default.
Edit Thoroughly: Use a text-to-speech tool to have your content read back to you. This helps catch typos and awkward sentences.