A/B testing is a great way to test different variants of emails to see which one is more effective. In this article, we will teach you how to work with this feature in Sprouts.
Define the goal and elements
The first step is to choose why and what you want to test. Focus on the details you want to compare: replies, booked meetings, clicks, and open rates. Once you are ready with the target, you can use these elements for testing👇
Subject lines/calls to action and offers
Headlines
Images and layout
Body text
Added value for your prospects
The most important parts of every letter are the subject line and call to action, so keep an eye on them.
Setup testing environment
The second step is picking a group of contacts you want to work with. You can get the matches from the Data tool, or existing lists or import a new CSV file. When you are ready with the prospects, follow these steps to start:
go to the Steps tab of your sequence
click the Add Variant icon
paste the email text/subject into the step editor
click the Save button to apply changes
Examine results
The last step is comparing the expected and actual results. Sprouts has a separate toggle for A/B variants to check the stats within your campaign. Here is what you need to do:
go to the Stats tab of your sequence
scroll the page down to the Brief/Detailed view
turn the toggle on to see A/B variant metrics
💡 Important: A/B testing is random, so you will not know who exactly will get variant A or B. The same goes for sequence steps, contacts who received variant A in Step 1 may get variant B in Step 2.