Go to the Steps tab of your sequence;
Click on the step to open the editor;
Select the place for an opt-out link:
Click the Insert/edit link button:
In the Url field enter {opt-out};
In the Text to Display field enter the link text (for example, here);
Click Ok to insert the link:
💡 Important: If you have the Opt-out link set up in your email account settings, adding another one to the email body will create duplicates.
To avoid this:
Go to the Email Accounts tab of your settings;
Click on the needed mailbox;
Move to the Opt-out section;
Remove everything from the Text at the bottom of the email field:
Click Save to apply the changes.
And done! You have set up a custom opt-out link. Now you can follow the same steps for other sequence emails.